Shaky Knees
Shaky Knees is a legendary indie music festival from Atlanta. When it became part of the Live Nation family, I took on creative branding duties, overseeing the themes for its yearly marketing campaigns.
Not wanting to lose its indie rock roots, I developed a distinct set of logo and typographic treatments, as well as an entire suite of custom, gritty illustrations.
The lightning bolt is an important symbol in Shaky Knees history, and I made sure to include it in every illustration I made. And I wanted any animation to feel like it was done using a photocopy machine.
BK: Creative Direction, Brand Strategy, Design, Illustration
Created at C3 Presents
C3 Marketing Design & Video Departments: Graphic design, animation, recaps, infographics, copy
Photography: Charles Reagan, Greg Noire
Thanks: Tim Sweetwood