ACL Fest Golden Porta Potty
ACL Fest's Golden Porta Potty was a PR gag, epic online contest giveaway, and source of unlimited advertising inspiration all rolled into one.
We bought an (unused) porta potty and transformed it inside and out, even installing AC and a television. Six lucky contest winners won a full day of access to it at ACL Fest.
STATS:
1.7M impressions on social media over 3-day campaign
230K visits to site
39K contest entries
BK: Art Direction, Design, Content, Production
Copywriting: Neil Petty
Video: C3 Video Team
Photography: Nick Simonite
Fabrication: Blackout Signs