Lollapalooza Global
The iconic music festival, born in the ‘90s, rooted in Chicago in the ‘00s, and expanded to countries around the globe by 2018, was due for a major rebrand. As creative director, I oversaw the positioning, visual strategy, development, and execution of the new Lolla brand across seven countries and six languages.
Re-establishing The Festival
Building the first global festival brand + art package.
The Lolla rebrand was two exercises. First, to establish best practices around the revised Logo, its variations, color palette, and typography used by all international partners, sponsors, agencies, and more.
The second exercise was to assemble an international team of artists and create over 200 individual illustrations, icons, and patterns organized into categories. With a robust color palette and the ability to mix (and remix) and match, the Lolla “visual language” is almost infinite and transcends language and borders.
Promoting The Festivals
Every day of the year, a Lolla festival is being marketed.
Lolla Chicago + American Eagle, Times Square
Lolla Chicago + American Eagle, Times Square
Festival Lineup Poster, Lolla Berlin
Artist Promos, Lolla Paris
Lolla Argentina + Budweiser
Transit + social media campaign, Lolla Stockholm
Targeted ad, Lolla Chicago
Ticket announce, Lolla Brasil
On The Festival Grounds
Empowering each country to be distinct while always being distinctly Lolla – no matter the destination.
Lolla Chicago
Main stage at Lolla Berlin
Entrance at Lolla Stockholm
Red Bull Outpost with Ninja, Lolla Chicago
Merch at Lolla Argentina
Daily schedule, Lolla Brasil
Photo opp, Lolla Chile
Lolla Is _______
Beyond the marketing messages, Lolla is a global voice for peace, unity and action.
T-shirt, Lolla Chicago
Poster, Lolla Paris
Lolla + When We All Vote
Pride, Lolla Chile
Lollapalooza In Motion
Every illustrated asset is animation-ready, from lo-fi social media stickers to hi-def video.
BK: Creative Direction, Strategy, Content, Copywriting, Design, and Illustration
Closer & Closer: Illustration agency, including Joshua Noom, Dave Coleman, Carmi Grau, David Leutert, Mel Cerri, Travis Pietsch, Sean Tulgetske, Drew Lakin, Lauren Dickens.
All day-to-day marketing, video, design, production, etc done through each Lolla home country’s creative team and/or agencies in Chicago, São Paulo, Buenos Aires, Santiago, Berlin, Paris, and Stockholm.