Innings Festival
Innings Festival is a two-day event in Tempe, Arizona that celebrates Major League Baseball’s Spring Training season. Fans of all ages get the ultimate immersive experience of music, food, and and all things baseball.
I developed the core identity of Innings Festival – inspired by MLB team logos and their historical alternates, giving Innings a built-in, rich visual history.
I illustrated the art asset package, which is inspired by vintage 70’s and 80’s baseball cards – notable for their vintage offset printing, vibrant colors, and bold typography.
BK: Creative Direction, Brand Strategy, Design, Illustration
Created at C3 Presents
C3 Marketing Design & Video Departments: Graphic design, animation, recaps, infographics, copy
Photography: Charles Reagan, Greg Noire
Thanks: Tim Sweetwood